# 4 Ways Software Has Promoted Workplace Equity for Women | Capterra > Insights from leaders in tech on how software has promoted equity and growth opportunities in their workplaces, in honor of International Women's Day. Source: https://www.capterra.com/resources/software-and-womens-equity-in-the-workplace --- # 4 Ways Software Has Promoted Workplace Equity for Women By Ashley Gutierrez Ashley Gutierrez Ashley Gutierrez is a marketing copywriter at Capterra. She has written copy and content for eight years, focusing on digital marketing and accessibility in ... [See bio & all articles](https://www.capterra.com/resources/author/ashley-gutierrez/) Published March 8, 2023 3 min read ## International Women’s Day 2023: How software can drive equity for women in business Join Capterra in recognizing International Women’s Day as we spotlight how software drives impact and creates equity for women in business. This year’s theme is #EmbraceEquity[\[1\]](#sources), which aims to get the world talking about "why equal opportunities are no longer enough" and equity-based solutions. We sat down with industry leaders to ask them how software has promoted opportunities for equity and growth in their workplaces.  #### We spoke with these leaders to find out: 1. How they have seen software promote and foster women’s equality. 2. How these technologies have helped women break traditional boundaries and provided more opportunities to gain equity. They gave us valuable perspectives on how software and technology play a role in the continued forward motion of equity within the tech industry. Here are their top 4 impact drivers. ## 1\. Proactive recruiting and access to education Start your search with Capterra’s list of the top [low code development platforms](https://www.capterra.com/low-code-development-platform-software/) that can spark innovation today. ## 2\. Brighter financial futures > **_“_**Earlier we talked about how you can use AI and big data to better help consumers plan their financial future, especially with intergeneration. So most of the family caregivers are women, right? So if we are intentional about thinking for the demographics of people who are getting older, the family givers who typically are in that generation, between 30 and 50, and their loved ones and aging parents, you inherently will end up creating a better future for women because of the fact that they're the ones who normally take time off to take care of their loved ones.  > > They're the ones who spent at least seven years during their lives taking care of people and stepping away from work. So what they lose from a financial perspective is not just that period of time that they took off in the middle, but also the advancement opportunity that they missed—the cumulative impact of their wealth at the end of their work life.” > > \- **Theodora Lau,** Author and consulting firm founder Find the right [financial services software](https://www.capterra.com/financial-services-software/) that can help plan for financial futures. ## 3\. More professional visibility and opportunities Make sure your objectives and goals are front and present with [OKR software](https://www.capterra.com/okr-software/). ## 4\. Embracing equity through personalized initiatives that foster DEI > “Organizations now have to think about how they can personalize the employment experience. Everything from the beginning of when you first understand about a company, again, all the way through till you leave, the more personalized that experience can be for an individual, the better off you're going to be as an employer in getting the bright talent that you need and keeping it in your organization. And that is particularly true if you are a woman, if you are a person of color, or if you meet any other criteria that establishes you as being a unique character in the greater embodiment of an organization.” > > \- **Jim Link**, Chief human resource officer Encourage equity by exploring Capterra’s list of [DEI (diversity, equity & inclusion) software](https://www.capterra.com/dei-software/) options to support your business. ## The future of women in tech is equitable  Software is helping women break barriers in the world of work. Through the insights shared by industry leaders such as Pam Didner and Kimberly Ellison-Taylor, we have seen firsthand how equitable access to opportunities, education, and resources can foster workplace diversity, equity, and inclusion.  As we continue to reflect on this year’s International Women’s Day theme of #EmbraceEquity, let us strive to do our part in promoting gender equality in all aspects of our lives and work towards a more equitable future for all. Looking for more resources to support your business? We’re here for you—check out [Capterra's resources hub](https://www.capterra.com/resources/) to get the latest tech insights and research. ## Capterra's 2026 Software Buying Trends Report ### Download our 2026 Software Buying Trends Report to see how successful software adopters avoid disappointment and how your business can, too. * * * Sources 1. [Equality versus Equity: What's the difference](https://www.internationalwomensday.com/Missions/18707/Equality-versus-Equity-What-s-the-difference-as-we-EmbraceEquity-for-IWD-2023-and-beyond), International Women's Day * * * Looking for Human Resources software?Check out Capterra's list of the [best Human Resources software](https://www.capterra.com/human-resource-software/) solutions. ### Was this article helpful? * * * ## About the Author [### Ashley Gutierrez](https://www.capterra.com/resources/author/ashley-gutierrez/) Ashley Gutierrez is a marketing copywriter at Capterra. She has written copy and content for eight years, focusing on digital marketing and accessibility in tech. Creating connections for brands to reach their audiences is her favorite part of her work, and she has created copy for various companies, including Gallaudet University and Apple. Outside of work, Ashley enjoys reading her endless TBR pile, hanging out with her family, and being involved in her local deaf community in Austin, TX. ### RELATED READING - [Skillfishing: How to Stop Candidates From Using AI to Fake Skills](https://www.capterra.com/resources/skills-based-hiring-guide-skillfishing/) - [What is Workforce Planning? Examples and Tips for Small Businesses](https://www.capterra.com/resources/examples-of-workforce-planning/) - [What Is Talent Analytics and How Can It Help You Hire and Retain Better](https://www.capterra.com/resources/what-is-talent-analytics/) - [How AI Onboarding Tools are Reshaping HR Operations](https://www.capterra.com/resources/ai-onboarding-tools-for-hr/) - [What is a Job Requisition? 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