Learn what EMEA marketing is and how it can help your organization expand globally.
What is EMEA?
The acronym EMEA stands for Europe, the Middle East, and Africa. It is primarily used by North American companies to refer to the three geographical regions and over 110 countries that form this area. Global corporations use EMEA as a differentiator to group sales and marketing activities for that region, and set it apart from other regions such as the Americas and Asia.
What is EMEA marketing?
EMEA marketing can be described as the business activities that guide the flow of an organizationʻs goods/services to consumers who live in Europe, the Middle East, and Africa. International businesses tend to separate EMEA sales reports from North American and Asian sales reports due to cultural differences between these regions. Culture directly impacts the marketing strategies used to sell goods and services to a specific audience.
What to consider when marketing to EMEA
Due to cultural, economic, and political differences, marketing to EMEA differs from marketing to other countries and regions. When attempting to broaden your reach across the global marketplace via EMEA marketing, consider the following:
Recognize the holidays, languages, and currencies of the region you're entering.
Be aware of cultural idiosyncrasies and behaviors your team may display that could be perceived as odd, unusual, or offensive in the target region.
Research and understand the market size, market rate of growth, market share, product fit, and potential profit of marketing to EMEA countries.
Understand the copyright laws, economic status, political climate, and government regulations within your target countries to ensure compliance and success.
Benefits of hiring a remote team in EMEA
To gain better insights into targeted consumer markets, many businesses opt to hire employees who reside in specific EMEA countries. Here are some benefits of having a regional employee when marketing to the EMEA region:
Native language speakers: Teams that are local to EMEA will typically speak the region's language(s), which can make it easier to connect with key stakeholders who are familiar with local laws and regulations.
Time-zone adjusted: Remote team members who reside in the target region will already be time-zone adjusted, meaning that they can work on key business processes while North American team members are off the clock if typical business hours don't match across countries.
What is an EMEA marketing manager?
EMEA marketing managers play a crucial role in managing international marketing strategy for global businesses large and small. EMEA marketing managers are typically responsible for the following business activities:
Transforming global marketing strategies into marketing campaigns that include tactics focusing on the specific markets within the EMEA region.
Managing all aspects and budget of an EMEA marketing plan.
Recommending best practices for sales strategies, sales tools, and marketing programs for EMEA business activities.
Resources for remote employee management
Hiring a remote team in your target region can facilitate EMEA marketing success, but managing a remote team can be daunting.
Check out five software systems that can aid your business' remote work efforts.