Capterra Glossary
Commerce Platform Servers
A commerce platform server allows a business of any size to create a system to sell its products or services. Commerce platforms may also include marketing tools to help engage customers and analytics to measure sales and performance. Aspects of this include customer relationship management (CRM). This provides data on how customers engage with the commerce platform and the business.
What Small and Midsize Businesses Need to Know About Commerce Platform Servers
While businesses can host their own eCommerce servers and run sales platforms (if they have staff trained to do so), it’s more common for small businesses to utilize an established commerce platform. These are often provided as a cloud-based SaaS, which can be used to create an eCommerce site that matches the business branding.