Capterra Glossary
Marketing Channel
A marketing channel is a way to connect businesses with customers by distributing information around a product or service. Marketing channels include email, social, partner networks, digital advertising, and more. Leveraging a market channel successfully with strong messaging about a product will help brands get in front of their customers and increase sales.
What Small and Midsize Businesses Need to Know About Marketing Channel
Communicating through marketing channels is vital for all businesses, even the smallest ones. SMBs need to decide what channel or combination of channels is the best way to get in front of customers to communicate their product or service's benefits.