/ Page 2 - Articles by Adam Carpenter - Guest Contributor
Adam Carpenter - Guest Contributor
Adam Carpenter is a writer and creator specializing in tech, fintech, and marketing.
Improve Your Employee Experience by Adopting a User-Centric Intranet Strategy
Published September 25, 2023
Communications leaders and intranet content creators may struggle with older, low-quality, and inconsistent intranet content. But when a business adopts a user-centric intranet strategy, employees get consistent content that’s high-quality and easy to search through.
Guide to Building a Local SEO Strategy for Your Business
Published September 19, 2023
Whether you already have an online presence or are just getting started, you should be prioritizing local visibility, especially in relation to your competitors. Even a site with relatively strong search engine results may not appear as high as it should in localized searches, such as “X companies in Boston.”
Brand Perception: What It Is and How To Improve It
Published September 18, 2023
Regardless of how secure you think your company's brand is, there can be a gap between how you perceive your organization and your customer's perception of your brand.
Is Website Development Outsourcing the Right Choice?
Published September 15, 2023
Investing in website development is one of the leading moves made by modern businesses. In fact, a recent Capterra survey found that 32% of business service purchasers gave their money to web or software developers. And over an 18-month span, these investments averaged $121,600.
Branding vs. Marketing: What's the Difference?
Published September 4, 2023
As small-to-midsize business (SMB) leaders strategize on how to grow their brands, it's important to understand how branding and marketing are distinct. Because branding and marketing are different animals, they require unique strategies, and when decision-makers understand how the two are different, they can better decide how to allocate funds toward each endeavor.
How To Master Your Strategic Planning Process
Published August 31, 2023
While many project leaders understand the importance of strategic planning, they may be unfamiliar with the tangible steps they can take to improve their planning processes. The need for strategic planning has never been more urgent, particularly with the quickly evolving nature of business technology and the emergence of disruptors that quickly change the competitive landscape.
Here's What You Need to Know About Automated Incident Management
Published August 31, 2023
Better incident management is key to minimizing the impact of disruptive incidents. But many IT teams are inundated with operational responsibilities, so their time gets tied up responding to incidents and performing routine maintenance. This results in technical debt and a rise in operational issues.
Improve Your Customer Experience With B2B eCommerce
Published August 24, 2023
If you’re like many B2B business model professionals, you may be interested in creating a new revenue stream and improving customer experiences with a B2B eCommerce solution. If so, you’re on the right track, especially because, according to the 2022 Gartner B2B Buyer Survey, 75% of B2B customers prefer a rep-free sales experience.
What is Auditing in Accounting?
Published August 24, 2023
The specter of an audit often dangles over the heads of small to midsize business (SMB) leaders. Many decide to pursue external solutions instead of waiting for the blade to drop: 44% of decision-makers use service providers because they lack the bandwidth even though they have the talent in-house.
What Is Brand Positioning? Discover the Different Types & Strategies
Published August 18, 2023
In highly competitive markets, it can be a challenge to position your brand in a way that underscores your value proposition and attracts customers. As you define how your consumers perceive your brand, you cement a distinct brand image and form an authentic connection with your customers. By demonstrating the personal benefit of your offering, you can earn their business and loyalty.
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