# Page 2 - Adam Carpenter | Capterra

> Page 2 - Adam Carpenter is a writer specializing in tech, fintech, and marketing topics for small businesses. He is a frequent contributor to Capterra.

Source: https://www.capterra.com/resources/author/acarpenter/page-2

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# /Page 2 - Articles by Adam Carpenter

Adam Carpenter

Adam Carpenter is a writer specializing in tech, fintech, and marketing topics for small businesses. He is a frequent contributor to Capterra.

[3 Tips for Reducing Cost and Risk When Negotiating a New Software Purchase

Published November 30, 2023

As a procurement specialist at a small or midsize business, you’re naturally concerned about cost and risk when entering into a SaaS contract for the first time. No matter how effective an application may be for your business, hidden costs, barriers to exit, and security issues may give you a reason to pause.](https://www.capterra.com/resources/software-negotiation-tips/)[Improve Customer Data and CRM With Master Data Management

Published September 26, 2023

Customer relationship managers, data managers, and marketing professionals often seek to improve their customer relationship management (CRM) capabilities. When you properly collect, analyze, and leverage customer data, you better understand your buyers, which makes it easier to provide them with effective products and messaging.](https://www.capterra.com/resources/master-data-management/)[Guide to Building a Local SEO Strategy for Your Business

Published September 19, 2023

Whether you already have an online presence or are just getting started, you should be prioritizing local visibility, especially in relation to your competitors. Even a site with relatively strong search engine results may not appear as high as it should in localized searches, such as “X companies in Boston.”](https://www.capterra.com/resources/local-seo-strategy-and-guide/)[Brand Perception: What It Is and How To Improve It

Published September 18, 2023

Regardless of how secure you think your company's brand is, there can be a gap between how you perceive your organization and your customer's perception of your brand.](https://www.capterra.com/resources/what-is-brand-perception/)[Is Website Development Outsourcing the Right Choice?

Published September 15, 2023

Investing in website development is one of the leading moves made by modern businesses. In fact,  a recent Capterra survey found that 32% of business service purchasers gave their money to web or software developers. And over an 18-month span, these investments averaged $121,600.](https://www.capterra.com/resources/in-house-vs-outsource-web-development/)[Branding vs. Marketing: What's the Difference?

Published September 4, 2023

As small-to-midsize business (SMB) leaders strategize on how to grow their brands, it's important to understand how branding and marketing are distinct. Because branding and marketing are different animals, they require unique strategies, and when decision-makers understand how the two are different, they can better decide how to allocate funds toward each endeavor.](https://www.capterra.com/resources/branding-vs-marketing/)[How To Master Your Strategic Planning Process

Published August 31, 2023

While many project leaders understand the importance of strategic planning, they may be unfamiliar with the tangible steps they can take to improve their planning processes. The need for strategic planning has never been more urgent, particularly with the quickly evolving nature of business technology and the emergence of disruptors that quickly change the competitive landscape.](https://www.capterra.com/resources/strategic-planning-process/)[Here's What You Need to Know About Automated Incident Management

Published August 31, 2023

Better incident management is key to minimizing the impact of disruptive incidents.  But many IT teams are inundated with operational responsibilities, so their time gets tied up responding to incidents and performing routine maintenance. This results in technical debt and a rise in operational issues.](https://www.capterra.com/resources/automated-incident-management/)[Improve Your Customer Experience With B2B eCommerce

Published August 24, 2023

If you’re like many B2B business model professionals, you may be interested in creating a new revenue stream and improving customer experiences with a B2B eCommerce solution. If so, you’re on the right track, especially because, according to the 2022 Gartner B2B Buyer Survey, 75% of B2B customers prefer a rep-free sales experience.](https://www.capterra.com/resources/how-to-improve-b2b-customer-experience/)[What is Auditing in Accounting?

Published August 24, 2023

The specter of an audit often dangles over the heads of small to midsize business (SMB) leaders. Many decide to pursue external solutions instead of waiting for the blade to drop: 44% of decision-makers use service providers because they lack the bandwidth even though they have the talent in-house.](https://www.capterra.com/resources/what-is-auditing-in-accounting/)

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