/ Page 3 - Articles by Adam Carpenter - Guest Contributor

You've developed a product or service to meet the needs of your target audience, but demand isn't as high as you want it to be. By boosting your brand presence and improving how customers view your offering, you can enjoy higher demand and the increased revenue that comes along with it.

You have a product or service you're proud of, and it's been well-received by some customers, but you know you can use branding to take your business to the next level. It can be hard to figure out where to start and what to prioritize as you form your branding strategy.

As a small to midsize business leader, you may feel that you’re lacking the financial insights and data analysis to streamline your operations in a way that makes your business more agile and competitive in the market. However, like 44% of other decision-makers, you may not have the bandwidth to tackle this accounting problem yourself.

Deciding between bookkeeping vs. accounting can be difficult because of the intersecting responsibilities of a bookkeeper and an accountant. Many small and midsize business (SMB) leaders find it challenging to decide who can meet their financial needs.

If you need a little help with your tax accounting, you’re not alone: 65% of businesses need full-time, professional support to ensure they’re compliant with tax regulations.

Online searching is the top factor affecting buying decisions of midsize business-service purchasers. The resource has outpaced social media, references from other clients, and even recommendations of personal networks. Subsequently, websites have become central to every business' branding and marketing.

Owners and operational managers of schools, training centers, and certifying institutes often have to perform a difficult balancing act. They want to offer remote learning and testing opportunities, and also ensure that students are who they say they are and aren't cheating.

Many marketing leaders at small businesses simply don’t have the bandwidth or expertise to create and edit videos. Doing it in-house takes too long—even if you have a talented creative team. And hiring a full-time video editor may not fit into the budget. Whether you’re experienced with video creation or new to this sphere, you may be considering video editing outsourcing. Here’s a breakdown of what video editing involves, why businesses do their own editing, why many outsource, and some key considerations when thinking about video editing services.

Real-time marketing is an attempt to make advertising more closely mimic natural human interaction. When you’re having a conversation with someone, you adjust what you say and do based on their behavior right away, not days after.