/ Page 3 - Articles by Amita Jain
Amita Jain is a senior writer for Capterra, covering finance technology with a focus on expense management and accounting solutions for small-to-midsize businesses. After completing her master’s in policy studies from King’s College London, she began her career as a journalist in New Delhi, India, where she garnered first-hand knowledge of the startup space and the education sector. She spent nearly half a decade covering high-level events hosted by the United Nations and the Government of India. Her work has been featured in Gartner and Careers360, among other publications.
When she’s not contemplating tech solutions for SMBs, Amita finds her zen in swimming, doodling, and indulging in animated sitcoms and science fiction.
10 Metrics Every Financial Dashboard Should Include
Published February 10, 2022
Is your business flying blind without any guidance on financial metrics? Running a small and midsize business (SMB) in the dark when cash is tight can leave too much room for chances, putting you at risk of insufficient funds for billing or payroll and, in the best case, leaving money on the table.
Annual Contract Value: What Is ACV & Why Is It Important?
Published January 6, 2022
Annual contract value (ACV) is a key metric used by sales teams to show how much an ongoing customer contract is worth by breaking down its value annually. ACV calculations are typically based on the recurring revenue generated by a single client or account.
What Is Liquidity? And How To Calculate Liquidity Ratio
Published January 5, 2022
Our economy thrives because of the daily transactions—large and small—between sellers and buyers. But have you ever considered what it takes for these transactions to take place? An important factor in market movement is liquidity.
What is Pecking Order Theory?
Published January 4, 2022
Pecking Order Theory suggests a hierarchical order in which businesses utilize three types of financing: internal funds, debt, and equity to fund investment opportunities.
What is the Working Capital Formula & How to Calculate It?
Published December 30, 2021
Working capital—otherwise known as net working capital (NWC)—is the difference between an organizationʻs current assets and current liabilities. Net working capital measures a company’s short-term financial health; this helps companies understand their current financial situation. NWC estimates are formulated from an inventory of assets and liabilities on a corporate balance sheet.
How To Walk Leaders Through Company Financials
Published November 18, 2021
It’s the time of year when you sit down with your business leaders to present the numbers. You meet with elbow bumps and engage them in some small talk, mostly about the weather. Now, you have to get down to business: “How has the company performed?”
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