# Page 3 - Amita Jain | Capterra > Page 3 - Senior Writer Experience I've been writing for Capterra since August 2021, with the goal of becoming a trusted voice in the finance technology market. I have covered finance careers, investment analysis, and real estate investing for nearly a decade. My mission is to provide clear, actionable guidance that helps businesses and professionals navigate the complex world of technology. My journey began as a reporter for a monthly publication covering education and the startup ecosystem in India. This foundation was strengthened through field reporting at high-level events hosted by the United Nations and government bodies, where I developed strong research and storytelling skills. Expertise I've been helping small and midsize businesses navigate the intersection of their financial operations and technology for several years. Throughout this time, I've maintained a deep understanding of the evolving fintech landscape through analysis of more than 84,000 authentic user reviews, over 30,000 interactions between software advisors and accounting software buyers, and interviews with experts in the finance and accounting space. In addition, I specialize in providing actionable buying guidance for expense management and accounting solutions. I also explore adjacent categories such as property management solutions and payment processing tools, ensuring businesses have the most up-to-date and helpful information when making critical software purchasing decisions. My work has been featured in: Careers360 Financial Express Education I hold a Master of Arts degree in public policy from King's College, London. Source: https://www.capterra.com/resources/author/ajain/page-3 --- # /Page 3 - Articles by Amita Jain Amita Jain Follow on[](https://www.linkedin.com/in/amitaj/)[](https://twitter.com/JainAmita5) **Senior Writer** **Experience** I've been writing for Capterra since August 2021, with the goal of becoming a trusted voice in the finance technology market. I have covered finance careers, investment analysis, and real estate investing for nearly a decade. My mission is to provide clear, actionable guidance that helps businesses and professionals navigate the complex world of technology. My journey began as a reporter for a monthly publication covering education and the startup ecosystem in India. This foundation was strengthened through field reporting at high-level events hosted by the United Nations and government bodies, where I developed strong research and storytelling skills. **Expertise** I've been helping small and midsize businesses navigate the intersection of their financial operations and technology for several years. Throughout this time, I've maintained a deep understanding of the evolving fintech landscape through analysis of more than 84,000 authentic user reviews, over 30,000 interactions between software advisors and accounting software buyers, and interviews with experts in the finance and accounting space. In addition, I specialize in providing actionable buying guidance for expense management and accounting solutions. I also explore adjacent categories such as property management solutions and payment processing tools, ensuring businesses have the most up-to-date and helpful information when making critical software purchasing decisions. My work has been featured in: - Careers360 - Financial Express **Education** I hold a Master of Arts degree in public policy from King's College, London. [3 Strategic Ways to Reduce Your Operating Costs Published October 11, 2023 Capterra’s 2023 Financial Planning Survey reveals that 92% of small-to-midsize businesses (SMBs) fear the impact of high inflation on their operations.\*](https://www.capterra.com/resources/reduce-operating-costs/)[8 Questions To Ask Before Hiring an Accountant for Your Small Business Published September 27, 2023 Hiring an external accountant or accounting agency is a great way to have professionals take care of your bookkeeping and tax filing needs without losing focus from your core business operations or having to worry about managing an in-house accounting department.](https://www.capterra.com/resources/questions-to-ask-an-accountant/)[The Most Valued Accounting Software Features by Business Size Published July 18, 2023 When you’re in the market for new accounting software, getting the features right is harder than it seems. Most popular and highly rated software will already include the basic functions you need. So how do you avoid being part of nearly 30% of accounting software buyers that still end up disappointed by product functionality?\*](https://www.capterra.com/resources/accounting-system-features-by-size/)[Source-to-Pay vs. Procure-to-Pay: Which is Right for Your Business? Published July 10, 2023 Accounting professionals don't have to be procurement experts, but it's helpful to know some procurement basics that impact profitability when your company is buying new products and services to run the business.](https://www.capterra.com/resources/source-to-pay-vs-procure-to-pay/)[3 Key Budgeting Best Practices for Small Businesses: An Expert Speaks Published April 19, 2023 Financial preparedness is critical for new businesses that may not have a cash reserve to draw upon. A recent Capterra survey\* reveals this vulnerability: 16% of small businesses lack a buffer to weather unforeseen expenses (for example, sudden equipment breakdown), while 11% possess insufficient savings to endure a six-month lull in sales.](https://www.capterra.com/resources/budgeting-best-practices/)[What is a Good Profit Margin for Small Businesses? A Comprehensive Guide for Entrepreneurs (Download Free Profit Calculator) Published March 15, 2023 It can be difficult for small-business owners to determine what level of profitability will make their venture both sustainable and successful. Finding this 'sweet spot' requires careful calculation. You'll need to understand your costs and revenue in relation to industry standards so that you can not only have a good margin but also be competitive.](https://www.capterra.com/resources/what-is-good-profit-margin-for-small-business/)[Is Your Social Media Plan Falling Through the Cracks? Use These 5 Best Practices to Build a Winning Strategy Published January 12, 2023 As per Capterra’s Email and Social Media Marketing Survey 2022\*, most (75%) marketers invest a large part of their budget in social media—but they don’t look too thrilled about the results. When it comes to utilizing social platforms to achieve marketing goals, only 16% of the surveyed marketers call the performance of their social media marketing efforts “excellent.”](https://www.capterra.com/resources/social-media-plan/)[What Are Branding Agencies and What Do They Do? Published December 6, 2022 Are you a startup without in-house branding expertise and are waiting to hire a specialist until after you’ve run your business for a while? Or perhaps a small business owner who has done a lot of marketing work by yourself, but your customer growth is still below average? If yes, then hiring a branding agency or professional can get you off on the right foot.](https://www.capterra.com/resources/what-do-branding-agencies-do/)[4 Signs You Should Hire a Branding Agency—A Small Business Leader Explains Published November 11, 2022 Many startups and small businesses believe branding is a luxury reserved for large enterprises, but that’s not true. Branding is just as important for small and midsize businesses (SMBs). It helps set you apart from competitors, people recall your brand, and build customer loyalty.](https://www.capterra.com/resources/why-hire-a-branding-agency/)[4 Steps To Find the Right Branding Agency (Free Scorecard Attached) Published September 21, 2022 There are a million branding agencies, and each claims to offer solutions to the branding needs of all types of businesses. Also, most agencies have comparable services and audience reach. Such an overabundance of options can make it hard for marketers to navigate this market.](https://www.capterra.com/resources/choosing-a-branding-agency/) Page 3 of 5