/ Page 2 - Articles by Capterra

Welcome to Thrive: How to Drive Small Business Success, a podcast from Capterra for small and midsize business (SMB) leaders. In this episode of Thrive, Claire Alexander and Brian Westfall offer tips to small business leaders on how to engage employees through learning and development. Learn how you can quickly and inexpensively upskill your employees—and better engage them at the same time.

The 2023 Capterra Shortlist for Digital Signage has been retracted due to issues that were identified with some of the data used in the initial publication of the report and are being addressed.

Business analytics is a broad term for software that support a company’s decision-making processes. These solutions are used to build analysis models and simulations that mimic real-world scenarios so that companies can better understand realities and predict future states. Simply put, these valuable insights empower businesses to evaluate overall company performance to make future improvements.

You already know that statistical analysis is a must for any business trying to fine-tune its efforts to boost growth and increase its reach, but do you know the difference between different statistical measurements?

A comprehensive social media plan begins with a thorough social media audit to collect information about your business' online presence. An audit helps identify platforms where your presence could be improved, identify your target audience, and determine where you should focus your online marketing efforts.

The term “big data” refers to complex digital information analytics compiled from many sources including (but not limited to) social media, the internet, devices, video and audio files, networks, and transactional applications such as online stores. Since big data compiles information from so many sources (and often in real time), it is considered an up-to-date, reliable source of information about global statistics and trends.

Instagram began as a photo-sharing social media platform, and quickly became one of the most important ways for businesses to sell products and connect with their customer base. Is your company effectively incorporating Instagram into your marketing plans?

Are you confident in the security of your Apple devices? If so, you may be wondering if you need two-factor authentication to sign into your Apple ID. Sometimes, this extra layer of security can be more of a challenge than a benefit as it increases the time it takes to access your Apple devices. Make signing into your Apple devices simple by turning off two-factor authentication on your Mac or iPhone.

An online marketplace is a virtual store where individuals or businesses buy or sell goods (new or used) and services. Online marketplaces are run by third-party vendors or service providers who often take a part of the sales profits in exchange for listing the items on their sites and facilitating transactions.