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# /Page 2 - Articles by Capterra

Capterra

Capterra is the #1 destination for organizations to find the right software, so they can save time, increase productivity and accelerate growth.

[Wharton Professor Explains How AI Can Help Choose The Right Words to Win Customers

Published December 7, 2023

Language matters. Did you know that if you use the word “because” when asking for something you want, people are 50% more likely to say “yes”? In business, we tend to spend a lot of time mulling over our thoughts and ideas but not very much time considering the specific words we use. That can be counterproductive, according to insights from Jonah Berger.](https://www.capterra.com/resources/how-natural-language-processing-helps-influence-customers/)[Welcome to the Capterra Reviews Program

Published August 25, 2023

As the leading online destination for software and services, we value the feedback of trustworthy and honest reviewers like yourself. Your reviews help vendors improve their products and help potential buyers find the right software for their needs. We are delighted to have you here and look forward to your valuable feedback.](https://www.capterra.com/resources/write-software-reviews/)[Create Your Free Capterra Account

Published August 2, 2023

Unlock the power of software and business services by signing up for a free Capterra account, the #1 destination for finding the right software and services for your organization. Our marketplace spans 100,000+ solutions across 900 categories and offers access to over 2 million verified reviews—saving you time, increasing productivity, and accelerating your growth.](https://www.capterra.com/resources/sign-up/)[Welcome Back to Your Capterra Account

Published July 26, 2023

Unlock a world of software solutions by logging in to Capterra, the #1 destination for finding the right software and business services for your organization. Our marketplace spans 100,000+ solutions across 900 categories and offers access to over 2 million verified reviews—saving you time, increasing productivity, and accelerating your growth.](https://www.capterra.com/resources/login/)[Thrive: A Capterra Podcast | All Episodes

Published September 23, 2022

Welcome to Thrive: How to Drive Small Business Success, a podcast from Capterra for small and midsize business (SMB) leaders. In this episode of Thrive, Claire Alexander and Brian Westfall offer tips to small business leaders on how to engage employees through learning and development. Learn how you can quickly and inexpensively upskill your employees—and better engage them at the same time.](https://www.capterra.com/resources/thrive-podcast-hub-page/)[Capterra Research Corrections

Published June 3, 2022

The 2026 Capterra Shortlist for Warehouse Management was updated after its original publication (January 2026) to correct the list of qualified products and to update the analysis based on the results of audit activity. The following product was added as a result.](https://www.capterra.com/resources/corrections/)[What Is Business Analytics, and How Does It Work?

Published January 19, 2022; Modified March 10, 2022

Business analytics is a broad term for software that support a company’s decision-making processes. These solutions are used to build analysis models and simulations that mimic real-world scenarios so that companies can better understand realities and predict future states. Simply put, these valuable insights empower businesses to evaluate overall company performance to make future improvements.](https://www.capterra.com/resources/what-is-business-analytics-and-how-does-it-work/)[Correlation vs. Regression: What's the Difference?

Published March 3, 2022

You already know that statistical analysis is a must for any business trying to fine-tune its efforts to boost growth and increase its reach, but do you know the difference between different statistical measurements?](https://www.capterra.com/resources/correlation-vs-regression/)[How to Conduct a Social Media Audit

Published January 20, 2022

A comprehensive social media plan begins with a thorough social media audit to collect information about your business' online presence. An audit helps identify platforms where your presence could be improved, identify your target audience, and determine where you should focus your online marketing efforts.](https://www.capterra.com/resources/how-to-do-a-social-media-audit/)[What Is Big Data, and How Is It Generated?

Published January 13, 2022

The term “big data” refers to complex digital information analytics compiled from many sources including (but not limited to) social media, the internet, devices, video and audio files, networks, and transactional applications such as online stores. Since big data compiles information from so many sources (and often in real time), it is considered an up-to-date, reliable source of information about global statistics and trends.](https://www.capterra.com/resources/what-is-big-data/)

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