# Page 2 - Carolyn Santa Maria | Capterra > Page 2 - Carolyn Santa Maria is a senior editor at Capterra. Carolyn has been working in content for more than five years as an editor. With her keen eye for detail, technical experience, and cross-team collaborative expertise, she has developed new content types, briefs, and processes for a variety of different projects and teams. She has edited a large variety of content, including research reports, white papers, eBooks, email marketing campaigns, and many other types of technical papers. When she isn’t correcting grammar or changing the structural flow of an article, Carolyn is spending her time with her nose in a book, cuddling with her dog Mac, or traversing Austin looking for the best meal. Source: https://www.capterra.com/resources/author/carolyn-santa-maria/page-2 --- # /Page 2 - Articles by Carolyn Santa Maria Carolyn Santa Maria Carolyn Santa Maria is a senior editor at Capterra. Carolyn has been working in content for more than five years as an editor. With her keen eye for detail, technical experience, and cross-team collaborative expertise, she has developed new content types, briefs, and processes for a variety of different projects and teams. She has edited a large variety of content, including research reports, white papers, eBooks, email marketing campaigns, and many other types of technical papers. When she isn’t correcting grammar or changing the structural flow of an article, Carolyn is spending her time with her nose in a book, cuddling with her dog Mac, or traversing Austin looking for the best meal. [What is Construction Management Software? Key Insights for New Users Published August 15, 2024 If you’re the owner of a small to midsize construction firm looking to purchase your first construction management software system, it’s easy to feel overwhelmed. Doing things manually isn’t sustainable if you’re growing, and you might often find yourself working into the evening which is cutting into your free time or time with your family.](https://www.capterra.com/resources/what-is-construction-management-software/)[What Is Creative Marketing? A Step-By-Step Guide Published August 9, 2024 When small-to-midsize business (SMB) leaders approach their marketing strategies, it’s important to think outside the box. Creative marketing provides a unique twist that may be more effective for connecting with specific audiences than traditional methods. By taking a different tactic than other companies, you help differentiate your brand, which can boost brand recognition.](https://www.capterra.com/resources/what-is-creative-marketing/)[Benefits of IT Outsourcing for Your Business Published August 9, 2024 Managing IT within a growing small to midsize business (SMB) is a challenge. Whether you're an owner or leader wearing countless hats or an IT manager facing endless demands, keeping your business running smoothly while navigating tech needs can feel overwhelming. Website upgrades, data security concerns, and system inefficiencies can quickly become roadblocks on your path to growth.](https://www.capterra.com/resources/benefits-of-it-outsourcing/)[Public Relations Versus Advertising: Differences and Benefits Published August 8, 2024 Small-to-midsize business (SMB) leaders are constantly on the lookout for marketing techniques to help grow their brands. They need to attract customers while simultaneously managing their brand image. Advertising and public relations (PR) are two tools many SMB owners turn to, but it can be challenging to understand how these differ.](https://www.capterra.com/resources/public-relations-vs-advertising/)[What Is Electronic Medical Records Software? Key Insights for New Users Published August 2, 2024 Your business might be suffering from inefficiencies that make it hard for your staff to complete tasks in a timely manner while also trying to maintain a level of patient experience and satisfaction that will lead to more referrals. An electronic medical records system (EMR) will alleviate many of those inefficiencies, making your practice more streamlined and productive, while freeing up your staff to focus on those important patient relationships.](https://www.capterra.com/resources/what-is-electronic-medical-records-software/)[Capterra Value Report: A Price Comparison Guide for Time Clock Software Published August 2, 2024 We hear from software buyers time and again that price and functionality are two of their top considerations when investing in time clock software. Budget is a consideration for most businesses, but affordability alone doesn't make a product valuable—it must also offer the required functionality.](https://www.capterra.com/resources/time-clock-software-pricing-report/)[Labeling AI-Generated Content on Social Media: What Marketers Need To Know Published July 31, 2024 As governments weigh regulations for generative AI, social media platforms are tagging AI-generated content with informative labels. While these labels are primarily intended to prevent the spread of political misinformation, consumer reactions have already impacted the way marketing organizations approach GenAI for content creation.](https://www.capterra.com/resources/labeling-ai-generated-content-social-media/)[Trading Creativity for KPIs: Marketers Using GenAI See Results, But Most Are Uneasy Published July 29, 2024 Generative AI is supposed to help humans get more creative work done, faster. Why, then, are over half of marketers undecided on whether generative AI helps or hurts human creativity?](https://www.capterra.com/resources/generative-ai-creativity/)[GenAI Leaves ‘No Room for Purists’: A Marketing Expert’s Reasoned Approach Published July 24, 2024 To help businesses make better decisions around generative AI, we asked a marketing expert with over two decades of experience for her thoughts on some of the biggest takeaways from Capterra’s 2024 GenAI for Social Content Survey.\*](https://www.capterra.com/resources/genai-marketing-expert/)[The Relationship Between SEO and UX Explained Published July 19, 2024 Capterra’s 2024 Elusive Online Consumer Survey reveals that more than one-fifth of customers (21%) typically make a purchase through their internet search engine when performing searches for products or services.\* Because of this, brand visibility across search engines and an optimized shopping experience for users are both priorities for small businesses.](https://www.capterra.com/resources/how-user-experience-affects-seo/) Page 2 of 4