# Kirk Pepi | Capterra > Kirk Pepi is a writer specializing in digital marketing, technology, and retail. He is a frequent contributor to trusted businesses resources including Travelocity, Ziff Davis, and Capterra. Source: https://www.capterra.com/resources/author/kirk-p-guest-contributor --- # /Articles by Kirk Pepi Kirk Pepi Kirk Pepi is a writer specializing in digital marketing, technology, and retail. He is a frequent contributor to trusted businesses resources including Travelocity, Ziff Davis, and Capterra. [How to Repost on Instagram Published August 3, 2023 Reposting Instagram photos and videos from users can help you expand the amount of content you share with your followers. Using this strategy will increase the frequency that your content will appear in users' feeds, helping you build brand awareness and grow your business.](https://www.capterra.com/resources/how-to-repost-on-Instagram/)[The Pros and Cons of Using an In-House Agency Versus an External Agency for Advertising Published July 3, 2023 Launching a new ad campaign to promote a product or increase brand awareness for your small to midsize business involves accomplishing a lot of different tasks. So you might be tempted to outsource advertising to an external company. Or you might assemble an in-house ad agency to do all the hard work for you.](https://www.capterra.com/resources/in-house-vs-outsource-advertising-agency/)[Types of Website Design and Use Cases Published June 20, 2023 Want to increase brand awareness and attract new customers? It all starts with your website.  If you've decided to create a new site or redesign your current one, you need to determine which design principles and website types are going to best meet your goals for your site. Learn more about the different types of website designs and formats used by web design agencies below.](https://www.capterra.com/resources/types-of-website-design/)[How to Choose the Best Advertising Agency for Your Business Published May 30, 2023 If you've landed on this page, you probably want to partner with an expert advertising agency to promote your brand’s products or increase its awareness. Easy access to multiple agencies may make it challenging to choose the right advertising agency for your business. One of the best ways to refine your search and select the right fit is to enquire about various agencies about their services.](https://www.capterra.com/resources/how-to-choose-advertising-agency/)[How To Measure the ROI of Your SEO Strategy Published May 4, 2023 Everyone knows how vital search engine optimization (SEO) is for building your customer base and increasing revenue—but it's also expensive. Paying for copywriters, website developers, and analytics tools—or contracting with an agency that does all the hard work of SEO for you—can add up quickly. As a small-business owner, you know that every dollar devoted to this strategy needs to lead to results.](https://www.capterra.com/resources/calculate-roi-of-seo/)[6 Key Questions To Ask an SEO Agency Before You Hire Them Published May 1, 2023 You're a small business looking to build your customer base and increase revenue. One of the best ways to do this is by outsourcing search engine optimization (SEO) to a third-party agency that will help boost your company or brand's online visibility.](https://www.capterra.com/resources/questions-to-ask-seo-agency/)[How To Tell If the SEO Company You Hired Is Working Published April 28, 2023 As a small-business owner, you want to grow your customer base and increase revenue. One of the best ways to do this is to hire an SEO agency that improves your search engine results page (SERP) rankings, click-through rates, and website traffic.](https://www.capterra.com/resources/is-the-seo-company-you-hired-helping/)