/ Page 2 - Articles by Max Lillard
Max Lillard
Max Lillard is a senior analyst at Capterra covering accounting and finance. Past research of his has explored the rise of digital commerce alongside advanced customer support solutions for contact centers. When he’s not snuggled up with his two cats enjoying a good book, he can be found painting, skating, or seeing live music around Austin, Texas.
Adaptability Is Key for Small Businesses as They Navigate the Accountant Shortage
Published March 21, 2023
There's been an exodus of accountants and auditors over the past two years—the Bureau of Labor and Statistics reports that more than 300,000 professionals have left the field and this trend shows no signs of stopping. As a result, accounting firms are short on staff. They have been hamstrung on services they can provide and this has created significant challenges for businesses seeking outside accounting help.
Navigating the Hype of Embedded Finance: 5 Trends to Keep on Your Radar
Published January 30, 2023
For small and midsize businesses (SMBs), offering a form of embedded finance—such as buy now, pay later financing or e-wallet integration—can increase revenue, customer engagement, and loyalty.
Most Shoppers Want Buy Now, Pay Later Options—Here Are 5 Trends to Consider
Published December 14, 2022
Buy now, pay later (BNPL) has become a popular and increasingly attractive option for consumers. For small and midsize businesses (SMBs), offering BNPL as a payment method can help you attract new customers, boost sales, improve your customer experience, and more. However, as the popularity of BNPL has grown, so has scrutiny from regulators.
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