/ Articles by Meghan Bazaman

In an era where privacy-minded consumers are seeking refuge in smaller, more private spaces online, data tracking and attribution have become increasingly difficult for marketers. And as a marketer, you could be missing out on important brand conversations and unable to track the outbound sharing of links when consumers go “dark.”

In today’s modern marketing landscape, the adoption of new software and technology has become not only a choice, but a business necessity. That's why we take the pulse of SMB technology investment and adoption through an annual survey. This year, Capterra’s 2024 Tech Trends Survey included more than 3,400 respondents in nine countries and provides insights on the selection, adoption, and implementation challenges in business software purchasing.

For the first time in 14 years, the Federal Trade Commission (FTC) updated its endorsement guide which gives recommendations to businesses for sponsored content, influencer marketing, and the use of commercial online reviews.

In today's fragmented social media environment, marketers have to navigate a variety of platforms and decide which makes sense for their brand in order to optimize their budget and grab as much attention as possible.

With the use of AI continuing to grow and more tools integrating generative and ChatGPT applications, upskilling can help marketing professionals stand out in a competitive and fast-paced industry.

Macroeconomic forces and hiring shortages continue to pose challenges for small to midsize businesses (SMBs) and many companies are turning to service providers to fill those staffing gaps.

In today’s labor market, working with service providers has become a popular strategy for businesses of all sizes to cut costs, improve efficiency, and free up time. However, midsize businesses often fall through the cracks in this trend. These businesses are too big to be served by small, local providers and too small to have the budget for large professional firms.

Marketers rely on software or applications for just about everything—managing campaigns, analyzing data, and connecting with their target audiences. In fact, 67% of SMB marketers plan to invest more in tech in 2023.

A potential TikTok ban in the U.S. is causing anxiety among businesses that have invested heavily in building a presence on the platform. Losing TikTok could have a big impact on marketing and advertising strategies. This is especially true for small business and direct-to-consumer (DTC) brands that rely on TikTok’s large audience to grow their online communities and create brand awareness.