/ Page 2 - Articles by Meghan Bazaman

In a world inundated with marketing and advertising messages, hiring influencers can help brands differentiate themselves and stand out as authentic, especially with more and more audience time going to social platforms. Working with influencers can further increase your brand’s reach, help you connect with customers, and build stronger or more personal relationships with your target audience.

In marketing, data matters. But it’s not just about collecting data— it’s how marketers can leverage that data to better understand or target customers, identify trends, monitor the performance of campaigns, and most importantly, inform strategy decisions. Yet according to new research from Capterra, 80% of marketing decision-makers struggle to identify and implement important data efficiently. Moreover, many marketers (42%) report that it is extremely or very challenging to share marketing data at their company*.

Marketers and advertisers are scrambling to keep up with a recent surge of changes at Twitter after Elon Musk’s recent takeover. Many big brands and advertisers are having to rethink their social media marketing plans. According to Capterra’s recent survey, 46% of marketers or advertisers that use Twitter have paused or have plans to pause ad campaigns.

Marketers are often tasked with representing a company publicly by leveraging their own personal social media accounts. Although great for brand exposure, this creates risk when that person transitions roles and their social media account is still linked to their brand profile. Customer loss, reputation damage, and security risks are just a few additional consequences of social media misuse that businesses may encounter.

For email marketers, the holidays are the most important time of year for outreach. For consumers, however, the holidays are when they brace themselves for an avalanche of advertising and promotional email messages.

In order to improve SEO and attract leads, marketers are under big pressure to churn out new content quickly and continuously. And writing all that ad copy or blog posts is often difficult and time consuming, especially if you work at a small or midsize firm with limited resources.

One in four U.S. adults live with some type of physical or mental disability. Yet they are often excluded from receiving digital marketing messages due to accessibility barriers. If your marketing content isn’t accessible to all people, you could be alienating entire swathes of potential customers, limiting the reach of your company, and even damaging your brand.