/ Articles by Rupal Bhandari
Rupal Bhandari
Content Writer @ Capterra, sharing the latest strategies and insights about digital marketing, sales, and customer engagement. She received her MA in English Literature from the University of Delhi, India, and has created research-intensive and thought-leadership content for some of the world's leading technology products and companies for over five years. She is an aspiring vegetarian chef and a pay-me-with-cuddles dog sitter in her free time.
How to Build a Winning Marketing Stack for a Small Business
Published August 20, 2020
Successful marketing needs more than eye-catching business cards and a “We’re Open!” sign in the front window. In the present digital marketing era, the success of a business’s marketing strategy is directly tied to its marketing tech(nology) stack.
Five9 Alternatives: 4 Best Tools for Predictive Dialer Software Compared
Published July 7, 2020
With limited time on their hands, customer service or sales agents should not have to manually dial phone numbers and wait for customers to answer the calls. With technology such as predictive dialers, this entire process can be automated such that agents are involved only after customers answer the call.
Start Online Food Ordering With These 4 Popular Free and Open Source Software
Published May 27, 2020
Restaurant consultant Giuseppe Badalamenti recently posted a receipt of orders from food delivery platform Grubhub on Facebook. On orders worth $1,042.63, the restaurant earned only $376.54. The remaining ~$666 were lost in deductions for delivery commissions, processing fees, and promotions.
Top 6 Free Remote Work Software
Published May 20, 2020
Working remotely has become integral to today’s work culture but without the right tools, it can be a hassle. While large businesses have the financial and technical resources to adopt a suite of project management, collaboration, and remote support tools, small and midsize businesses can often struggle due to limited resources.
Essential Tools You Need To Start or Keep a Retail Store Running Online
Published May 15, 2020
Over the last few years, online retail (aka eCommerce) has become an integral part of most shoppers’ lives. In the last quarter of 2019 alone, eCommerce sales in the U.S. was worth $158 billion. Your retail business shouldn’t have to miss out on a piece of this pie because setting up a digital storefront seems intimidating and confusing.
Simplify Your Retail Sales Management With These 5 Tools That Combine POS and CRM
Published April 23, 2020
Traditionally, if a small or midsize retail business wants to keep track of customer information, someone at the cash register has to manually enter customers’ contact and other details into a separate customer relationship management (CRM) tool or a data sheet.
What Is the SBA's Paycheck Protection Program, and How Do I Apply for It?
Published April 23, 2020
As the COVID-19 outbreak forces millions of Americans to social distance and self-quarantine, small businesses are bearing the economic brunt. A survey by the Chamber of Commerce states that 54% of small businesses either have already closed or may temporarily close by mid-April.
How to Schedule Employees Effectively: 3 Tips to Increase Productivity and Sales
Published April 3, 2020
Employee scheduling is a key challenge not just for the retail industry, but also for other service industries such as hospitality, logistics, healthcare, and foodservice. On one hand, businesses need to ensure appropriate staffing to handle the rush of customers. On the other hand, volatile and unpredictable scheduling wrecks havoc on employee work-life balance.
5 Best Software for Sales Force Automation
Published March 30, 2020
In a recent study, Gartner analyzed 575 reviews from businesses to identify what they would do differently with their sales force automation (SFA) implementation if they could start all over (full article available to Gartner clients).
Launching a New Product? Here Are 6 Tips to Improve Your Sales Engagement
Published March 13, 2020
In April 1981, Xerox launched the Xerox Star. It was the first-ever commercial system to include a bitmapped display, a window-based graphic user interface, icons, folders, a mouse, Ethernet networking capabilities, file servers, print servers, and email. Those familiar with the history of personal computing argue that Xerox Star changed the notions of how interactive personal computers should be designed.
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