/ Page 2 - Articles by Samantha Bonanno

Too many articles across the web claiming to have earth-shattering news about marketing and marketing technology? Let the experts curate a shortlist for you. Here’s what you need to know this week:

Any marketer worth their salt will tell you that content is king. It doesn't matter what products or services your business provides, a strong, optimized content strategy helps you attract and retain your customers more effectively.

You may be inclined to approach content as a "throw spaghetti at the wall" kind of problem. If your marketing team considers search engine optimization (SEO) at all, it's simply to look for high-volume keywords to plop into your website content or blog posts.

In many ways, marketers are like cooks. To concoct a delicious meal, a cook must balance the right ingredients carefully. A dash of salt, a splash of hot sauce, a pinch of garlic. Miss an ingredient or dump in a tablespoon of salt when you only need a teaspoon and the whole meal is ruined.

Maybe you're a college student who wants to take a serious look at your career plans or you're a working professional who has realized your current job isn't all you dreamed it would be.

Email marketing is a staple of any healthy marketing strategy. Companies spend tons of time and money building dynamic, helpful email content. But here's a hard truth: The most dynamic, helpful email content is only as good as the accuracy of its segment.

Video is all over the marketing scene. It's a warranted rise to prominence considering that video yields a positive ROI on pretty much all fronts. Trying to drawing the eye of new customers? Vimeo reports that 64% of consumers are more likely to buy a product online after watching a product video.

Another September, another year of HubSpot's INBOUND conference come and gone. The INBOUND conference is traditionally a star-studded spectacle celebrating the best and brightest in the field of marketing.

Look around the space you're in right now. Do you see an Amazon Echo, or a Google Home device? How about a smartphone or tablet? Voice-enabled tools are not just here, they are thriving. It should come as no surprise that both Google and Microsoft report voice searches as more than 20% of overall search traffic.