/ Page 4 - Articles by Samantha Bonanno

Does your small business have a strategy for managing your online reputation? Brand and reputation management are often billed as an enterprise business problem. But in the age of social media, businesses of all sizes feel the impact of commenters and online reviews.

If your New Year's resolution for your business includes getting more leads and traffic and closing more deals, then you're in good company. HubSpot's most recent State of Inbound study found that 63% of marketers say generating leads and traffic is one of their company's top challenges, while 75% of companies say closing more deals is their top sales priority.

One of the most important responsibilities for marketing professionals in small to midsize businesses (SMBs) is overseeing the marketing plan and budgeting it well. This is a high-pressure/high-reward task.

A strategic marketing plan can be the golden ticket for a small business. With the right digital marketing, you can grow your brand recognition and make yourself valuable to your community.

Whether your small business has three employees or 30, the hierarchical structure of your business (also called your org chart) can make or break your productivity and growth potential.