/ Page 3 - Articles by Samantha Bonanno

The data is clear: Video is consumers' preferred media. HubSpot's graph depicting preferred content formats (Source) Don't let these insights slip off your radar just because your focus is local.

Data privacy and consumer consent have been business buzzwords for the past few years. With the General Data Protection Regulation (GDPR) in full effect in the European Union for over a year now, and dozens of other countries and jurisdictions establishing similar regulations, the need for privacy management software can no longer be reserved for enterprise-level companies in the European Union.

Content marketing is one of the fundamentals of a dynamic marketing strategy. All too often, though, marketing leaders don't take the time to measure the success and effectiveness of what their teams produce.

Video marketing investments are on the rise. Last year, HubSpot reported that 41% of marketers plan to add Facebook video to their content strategy this year, while 45% of marketers plan to add YouTube to their strategy.

When it comes to marketing, if content is king, personalized marketing is the ace of spades. To keep up with customer expectations, marketing teams of all sizes and in all industries are increasing their investment in personalization, a move that could render your marketing strategy out-of-date.

Does your marketing team have the technology it needs to succeed in 2019 and beyond? Now more than ever, technology such as email marketing, marketing automation, and social media marketing software are a mission-critical component of the modern marketing organization.

The jury is out: Shopping and buying local is in. Hubspot's 2018 State of Inbound Study found that "72% of consumers who did a local search visited a store within five miles."

The best-laid plans of mice and small business owners often go awry. You may have a wholly transformative service, or a product superior to everything else in your industry, but without a clear understanding of who to market to and an effective strategy for how to reach that audience, your business will flounder.

For small and midsize businesses, content marketing has been a staple in the marketing mix for decades. High-quality, strategic content has benefits at every stage of the funnel—from drawing in prospective customers with awareness-boosting blogs and infographics to aiding in the selection and purchase stage with thoughtful email and customer-retention campaigns.