Improve your online presence by linking a company logo to your personal profile.
LinkedIn is a widely used professional networking platform with over one billion users worldwide.[1] Creating a LinkedIn profile allows you to connect with like-minded individuals and participate in trending conversations in your field. This can instantly boost your visibility—in fact, the more you post, the more people will visit your profile.
Adding a business logo to your LinkedIn profile can enhance your credibility and establish you as an expert in your field. It also serves as a subtle call to action for potential clients who visit your profile.
So how can you easily link a company logo to your LinkedIn profile? We'll go over how to accomplish this, as well as why adding this logo will be a part of your next game-changing marketing strategy.
Why add a company logo to LinkedIn?
A company logo grabs attention and identifies a brand within seconds. Logos are the center of a brand's identity, and can visually depict the services it provides. A logo on a LinkedIn profile adds a visual element to the page.
By adding a company logo to your LinkedIn profile, you will directly benefit from better search visibility. In fact, 40% of B2B marketers[2] surveyed on Linkedin indicated that it is the most effective channel for driving high-quality leads. By following the steps in this article, you'll gain better visibility, trustworthiness, and a better search engine ranking for your company.
How to add a company logo to LinkedIn
Creating a logo might require some skill, but adding one to your profile is surprisingly easy. To get started, follow these five quick and easy steps.
1. Login to your LinkedIn account. Click “Me” on the top menu, then “View Profile.”
All screenshots provided by the author.
2. Once in your profile, navigate to the Experience section, and click the “+” icon. Then click “Add position.”
3. In the title field, type the name of the company. Make sure the logo appears next to the name before clicking it.
4. For the logo to appear near your name at the top of your profile, click the checkbox next to "I am currently working in this role."
5. Fill in the details and click “Save.”
Key considerations when adding a logo to your LinkedIn Profile
Although adding a company logo to your LinkedIn profile is easy, SMBs should keep a few things in mind along the way. You'll make the most of this process by avoiding the following mistakes.
Blurry images: A logo is the first impression anyone will have of your company online. A high-resolution logo appears professional and trustworthy.
Empty logos: Company owners must upload a logo to their company page for it to be visible. LinkedIn will not prepopulate any information on a company page. The logo will only appear on your page if it is uploaded. If you own the company, upload a logo as your company's profile picture. Then, follow the above steps to link the logo to your personal profile.
Look-alike companies: Be sure to connect to the correct page. Many companies share the same name, but the logos are different. If you happen to add the wrong one, click the pencil icon next to “Experience,” then click the pencil icon next to “Company.” Retype the company name in your entry, and select the correct one.
Incorrect contact details: Some company owners need help accessing their page due to misplaced login details. In this case, LinkedIn can help, but some owners create duplicate pages when in doubt. Ensure the page you link to has the correct information and is the most up to date.
Solidify your brand identity with a company logo on your LinkedIn profile
With more than 67 million businesses on LinkedIn, standing out from the crowd can be challenging.[1] However, having a clear and well-defined brand identity is the key to cutting through the noise. Brands with a strong identity are more likely to gain consumer trust, and a logo is essential to that identity.
Even when consumers can't remember a business's name, they often recall its logo. Therefore, having your logo prominently displayed is always a good idea.
For additional insights into leveraging social media for professional growth, check out these additional resources: