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Add-On

In the computer technology industry, an add-on is a software extension that expands the capabilities of a program. For instance, WordPress plug-ins are a type of add-on that web development companies use to efficiently add new functionalities to a userʻs website such as automatic backups, anti-spam protections, and preformatted website themes and widgets. In the financial industry, an add-on is additional shares of company stock issued by a corporation in order to accrue large sums of money. Add-ons are a crucial part of equity financing, a financial technique companies use to raise capital which involves selling shares of a publicly traded company. In sales, an add-on is a product or service sold to a buyer in addition to their original purchase. Salespeople typically offer add-ons to customers that are already planning on making a purchase to increase the customerʻs final purchase price.

What Small and Midsize Businesses Need to Know About Add-On

Small and midsize web development businesses often add form building add-ons to the websites they develop. These add-ons allow web developers to easily create contact forms, email subscription forms, order forms, surveys, and other online forms for website visitors to use. Growing corporations that are publicly traded on the stock market often create add-ons to help them raise capital for company initiatives, such as developing a new product line. Small eCommerce businesses often offer their customers deals on product and service add-ons to entice their customers to spend more money with their company.

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