Capterra Glossary
An algorithm is a set of instructions that tells a computer system how to solve a problem or perform a computation. Algorithms help computer systems find the best way to solve a problem by sorting and processing large amounts of data. Algorithms enable computers to automatically make decisions and execute them accordingly.
For small and midsize businesses that seek to grow their online presence, it is crucial to understand the inner workings of algorithms, specifically social media algorithms. Social media algorithms sort account postings on a user’s feed based on relevancy instead of the time the post was actually published. By keeping up-to-date with ever-changing social media algorithms, companies can expand their brand awareness on social media and bring in new customers.