Capterra Glossary
Average Selling Price (ASP)
The average selling price (ASP) is the typical “street” price--the price at which a particular product, certain class of good, or type of service is typically sold. ASP is regularly used in retail and technology industries.
What Small and Midsize Businesses Need to Know About Average Selling Price (ASP)
SMBs can use the established ASP as a benchmark when setting the price for their product or service.