Capterra Glossary
Baidu
Baidu is the top internet search engine in China. The Chinese corporation also provides a wide variety of services to users, including artificial intelligence services such as autonomous driving cars. Baidu’s search engine uses a pay-for-placement (P4P) system where search engine users are presented with advertisements that are relevant to their search results. Baidu censors search results based on Chinese governmental regulations.
What Small and Midsize Businesses Need to Know About Baidu
Small to midsize companies that are looking to expand their business into China should look into advertising their products and services on Baidu. Since Google's search engine is banned in China, advertising on Baidu is an optimal way to increase brand awareness and visibility in the Chinese market.
Related Terms
- Synchronous
- Software as a Service (SaaS)
- Intranet
- Security Orchestration, Automation and Response (SOAR)
- Identity and Access Management (IAM)
- Managed Service Provider (MSP)
- Haptics
- WAN (Wide-Area Network)
- Service-oriented Architecture (SOA)
- Augmented Reality (AR)
- Chief Information Officer (CIO)
- Security Information and Event Management (SIEM)
- Platform as a Service (PaaS)
- Service-Level Agreement (SLA)
- Scalability
- Data Center
- Authorization
- Multitenancy