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Capterra Glossary
Baidu is the top internet search engine in China. The Chinese corporation also provides a wide variety of services to users, including artificial intelligence services such as autonomous driving cars. Baidu’s search engine uses a pay-for-placement (P4P) system where search engine users are presented with advertisements that are relevant to their search results. Baidu censors search results based on Chinese governmental regulations.
Small to midsize companies that are looking to expand their business into China should look into advertising their products and services on Baidu. Since Google's search engine is banned in China, advertising on Baidu is an optimal way to increase brand awareness and visibility in the Chinese market.