Capterra Logo
Helping businesses choose better software since 1999

Capterra Glossary

CGI (Computer-Generated Imagery)

CGI (computer-generated imagery) is the act of using computer graphics to create or add imagery to art, video games, films, television programs, videos, and other forms of media. There are many different CGI generation methods, which include using computer algorithms to generate fractals that create complex visual patterns, using vector-based image editors to make shapes into images, and using ray tracing or rasterized 3D to create realistic digital imagery.

What Small and Midsize Businesses Need to Know About CGI (Computer-Generated Imagery)

Small and midsize businesses that operate in niche industries can use CGI (computer-generated imagery) to create engaging digital advertisements, print imagery, and virtual reality shopping experiences for their customer base. Since CGI has the capacity to scale across most digital devices, it is often used in mobile and social media marketing campaigns to help customers visualize their product offerings.

Related Terms