Capterra Glossary
Digital Customer
A digital customer is a customer that makes a purchase (product or service) online. Digital purchases can be made via websites, mobile apps, or social media (brand pages or paid advertising). Digital customers can also include existing subscribers or any individual that engages with a brand digitally without making a purchase. For example, someone who regularly shares content from a brand has a positive impact without spending any money.
What Small and Midsize Businesses Need to Know About Digital Customer
Every year, more and more consumers choose to engage with brands digitally. SMBs should ensure their digital channels are easily accessible and content-rich to boost relationships with digital customers.