Capterra Glossary
DuckDuckGo
DuckDuckGo is an internet search engine that does not track the user searches made through its browser extension or its mobile application. In addition to refraining from tracking user search history, DuckDuckGo does not use cookies, collect user IP addresses, personal information, or compile user profiles. Unlike other search engines, DuckDuckGo emphasizes privacy and security for its users by prohibiting ads from targeting its users based on their browsing history and personal data.
What Small and Midsize Businesses Need to Know About DuckDuckGo
With less competition for paid advertisements, small and midsize businesses can use DuckDuckGo to achieve greater ad visibility. Since DuckDuckGo does not collect personal data or create user profiles, advertisements are placed based on the search criteria entered into the search engine. This method of localizing paid advertisements can help small and midsize businesses reach users that refrain from using larger search engines that track user data.
Related Terms
- Synchronous
- Software as a Service (SaaS)
- Intranet
- Security Orchestration, Automation and Response (SOAR)
- Identity and Access Management (IAM)
- Managed Service Provider (MSP)
- Haptics
- WAN (Wide-Area Network)
- Service-oriented Architecture (SOA)
- Augmented Reality (AR)
- Chief Information Officer (CIO)
- Security Information and Event Management (SIEM)
- Platform as a Service (PaaS)
- Service-Level Agreement (SLA)
- Scalability
- Data Center
- Authorization
- Multitenancy