Capterra Glossary
Enterprise Application Software
Enterprise application software supports the day-to-day needs of an organization. These programs include:
Customer relationship management (CRM) software
Enterprise resource planning (ERP) tools
Content creation programs
Productivity software
Project and portfolio management systems
Billing systems
Business intelligence (BI) tools
What Small and Midsize Businesses Need to Know About Enterprise Application Software
SMBs might invest in this software to execute organizational tasks such as lead generation, marketing, billing, financial management, content creation, customer engagement, enterprise resource planning, and project management. Enterprise application software resides on-premise or in the cloud, allowing teams to access content wherever they are in the world. SMBs might pay a monthly subscription for software, purchase a license, or buy the program outright.
Enterprise application software automates many manual tasks associated with running a business, making it a valuable addition to any SMB. Users of these programs can also improve communication, data analysis, and customer service.