Capterra Glossary
Gross Revenue
Gross revenue is the total sum of all revenue accrued by a business in a reporting period, prior to any business deductions. Business deductions include both sales discounts and sales returns. Gross revenue consists of all of the money made from the sale of products and services, interest, exchange rates, sale of property and equipment, and sale of shares.
What Small and Midsize Businesses Need to Know About Gross Revenue
Small businesses and startups should pay close attention to their gross revenue, as it highlights the potential for the company to make a profit. Investors who take interest in a company will typically look at the organization's gross revenue to determine if there is favorable market demand for the products and services a business offers.
Related Terms
- Compound Annual Growth Rate (CAGR)
- Financial Planning and Analysis (FP&A)
- Selling General and Administrative (SG&A) Expenses
- Hedge Fund
- Gateway
- Record to Report (R2R)
- ROIT (Return on Information Technology)
- Chief Revenue Officer (CRO)
- SAC (Subscriber Acquisition Cost)
- ROE (Return on Equity)
- Tokenization
- Net Present Value
- Fintech
- Financial Management System (FMS)
- Business Capability Modeling