Capterra Glossary
Impression
In digital marketing, an impression is the metric used to quantify the number of digital views a piece of online content, such as a post, web page, or advertisement, receives. To be clear, impressions do not measure how many times a piece of digital content is clicked on, but rather how many times it has been viewed. Businesses typically track the amount of impressions their online content receives to track their brand awareness.
What Small and Midsize Businesses Need to Know About Impression
Small to midsize businesses often track their audience impressions on their social media posts, advertisements, and web pages. This allows them to better understand how many people are viewing their online content, helping them to better understand what areas or which of their efforts have been the most impactful to spread brand awareness.
Related Terms
- Synchronous
- Software as a Service (SaaS)
- Intranet
- Security Orchestration, Automation and Response (SOAR)
- Identity and Access Management (IAM)
- Managed Service Provider (MSP)
- Haptics
- WAN (Wide-Area Network)
- Service-oriented Architecture (SOA)
- Augmented Reality (AR)
- Chief Information Officer (CIO)
- Security Information and Event Management (SIEM)
- Platform as a Service (PaaS)
- Service-Level Agreement (SLA)
- Scalability
- Data Center
- Authorization
- Multitenancy