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Capterra Glossary
In digital marketing, an impression is the metric used to quantify the number of digital views a piece of online content, such as a post, web page, or advertisement, receives. To be clear, impressions do not measure how many times a piece of digital content is clicked on, but rather how many times it has been viewed. Businesses typically track the amount of impressions their online content receives to track their brand awareness.
Small to midsize businesses often track their audience impressions on their social media posts, advertisements, and web pages. This allows them to better understand how many people are viewing their online content, helping them to better understand what areas or which of their efforts have been the most impactful to spread brand awareness.