Capterra Glossary
Marketing
Mobile Browsers

Capterra Glossary

Mobile Browsers

Mobile browsers are software applications that allow users to view and interact with the web on mobile devices such as smartphones and tablets. Many mobile browsers are available—each with its own set of features. Due to the increasing popularity of mobile shopping, mobile browsers have become equally crucial for businesses.

What Small and Midsize Businesses Need to Know About Mobile Browsers

SMBs can benefit from using a variety of mobile browsers to reach customers on their mobile devices. Mobile browsers offer many features, such as adding location services and push notifications, that can help SMBs improve their web presence. In addition, mobile browsers allow SMBs to track user behavior and customize content for specific demographics.

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