Capterra Glossary
Niche App
A niche application is a specialized program that is created with a specific purpose and targets a specific market or industry. These types of programs typically provide a specific service to their users or connect people who share similar interests. Niche apps often have social networking built into them and are optimized for mobile devices. An example of a niche app would be Dig, a dating app that was specifically designed for dog lovers to connect with other dog lovers.
What Small and Midsize Businesses Need to Know About Niche App
Niche apps have gained popularity due to their ability to provide users with exactly the content they are interested in. Small to midsize businesses that work in specialized industries use niche apps to target their very specific customer bases. Niche apps often have all of the features that a company needs to conduct business with its customers, unlike larger applications that require customizations to fit the business needs of an organization. For instance, niche dating apps often possess features such as profile filtering and profile blocking that allow users to customize their dating experience.
Related Terms
- Synchronous
- Software as a Service (SaaS)
- Intranet
- Security Orchestration, Automation and Response (SOAR)
- Identity and Access Management (IAM)
- Managed Service Provider (MSP)
- Haptics
- WAN (Wide-Area Network)
- Service-oriented Architecture (SOA)
- Augmented Reality (AR)
- Chief Information Officer (CIO)
- Security Information and Event Management (SIEM)
- Platform as a Service (PaaS)
- Service-Level Agreement (SLA)
- Scalability
- Data Center
- Authorization
- Multitenancy