Capterra Glossary
Value-Added Reseller (VAR)
A VAR is a person or company that adds services, features, or other value to products manufactured by other businesses for which they sell products. A VAR might add customized features to software manufactured by another company, provide engineering or support on behalf of the company that manufactures a product, or offer "add-ons" to the original product.
What Small and Midsize Businesses Need to Know About Value-Added Reseller (VAR)
An SMB might benefit from working with a VAR because it can receive services that the original product manufacturer doesn't provide. These services might include consulting, customized features, data migration solutions, and 24-hour support for a product.