/ Page 2 - Articles by Adam Rosenthal

Business is a lot like butter. But what is churn? In the business world, churn is when your customers leave you, and a high churn rate can spell disaster. One of your best weapons to combat it?

I'm sorry to be the bearer of bad news, but Hollywood has lied to you. We're not getting hologram meetings anytime soon. Until then, perhaps you should look to video conferencing (or web conferencing) software to help you meet up with all those distant relations and workplace proximity associates. After all, 63% of businesses are currently using group video conferencing software and 30% are currently implementing or deploying it, according to a Gartner survey.

You wouldn't use a megaphone to whisper to someone. So you might be skeptical when I say that you should use social media to help boost your ABM strategy. After all, social media is intended for a wide audience, while account-based marketing (ABM) is designed for an individualized experience.

With 7 million users worldwide, When I Work is a force to be reckoned with in the employee-scheduling software industry. Follow along as Capterra senior specialist analyst Adam Rosenthal figures out what's so appealing about the program.

It's panic time. Your boss has tapped you to plan an event. Your company doesn't have an event team, so it's all on you. Don't worry. You can totally do this. And we're here to help. This eight-step guide on how to plan an event has everything you need to get started.

I was once mocked by a student of mine about Facebook. “You are so old," the child scolded me. “Only old people have Facebook." In addition to it being a crushing indictment of my entire life that I didn't have a TikTok account, it was a good lesson in why social media segmentation is so important to your marketing campaign.

You're on the train, waiting for your stop. You scroll through Instagram. Selfie on a mountain. Food. Selfie on the beach. Food. Your cousin and his boyfriend. Same old, same old.

I was an English major in college, which means that most math terrifies me. Customer lifetime value is how much money a customer generates for your company over the course of your relationship.

It's time for our final series entry, and we're going to take everything we've learned and crank it up by a power of ten. You understand, now, who your leads are and how they've thought and acted thus far. Now, it's time to figure out how they're going to think and act in the future. This is where intent-based marketing shows just what it's capable of and starts saving you time, money, and leads.