/ Page 5 - Articles by Adam Rosenthal

If you've ever been roped into going to the gym, you've probably heard the advice: “Don't look at what anyone else is doing—just focus on what you're doing."

Successful business expansion means knowing what types of companies are the most receptive to your product. There are numerous factors that go into predicting and identifying your customers, from business size to how they're using your product.

If you haven't run a successful pay-per-click ( PPC) campaign yet, don't read this article. Read this one and this one. Go create a successful PPC campaign, and then come back.

There is one rule to the tin-can telephone: The string connecting the cans must be tight. If it's loose, you can't hear what the person on the other end is saying.

There's no instruction manual for expanding your small to midsize business (SMB) to another country, for whether your software is even of interest to businesses in other countries, or for what businesses would be most interested.