/ Page 4 - Articles by Adam Rosenthal

"Is Pepsi OK?" If you've eaten at a restaurant, you've probably heard these words. Pepsi has even taken to combating this with their recent Steve Carrell-powered ad campaign.

"Captain! We've got a whirlpool on our side!" comes a cry from behind you. "Captain! There's a giant monster on our side!" comes a shout from another.

There's a line in the movie "World War Z" where the Israeli guide for Brad Pitt's character says: I could talk for days about Argumentation Theory, but the point I'd like to make is this: As a small to midsize business (SMB) owner, it's your job—and the job of your employees—to help your company.

Good afternoon, sports fans! It's time, once again, for the ultimate of ultimates, the holy grail of business competition: the fifth annual Gartner Digital Markets Reviews Madness Tournament!

While working a Tony Robbins speaking event in my youth, I noticed that a lot of the people selling tickets to more workshops and classes all wore shirts that read “Volunteer" in glittering gold on the back.

Counting chickens before they hatch—like putting on Superman's cape, spitting in the wind, or whatever the opposite of Nike is—you just don't do it. This is never more true than in business. Rather than base your business decisions on what might happen, base them on what's happening now.

Way back in 2017, I taught English in Israel to a gaggle of elementary and middle school students. These kids struggled for weeks with the word “night" but were more than familiar with “night vision goggles." The common roots were lost on them, and the latter was somehow more commonplace in their minds.

It is a truth universally acknowledged that nobody actually wants to spend money. The key to having a successful business is convincing them otherwise.

Ahoy, landlubbers! You hold in your hands the most valuable map known to man: on one side, a drawing of a person; on the other, a giant X. That's the treasure, right there. But it's not buried jewels or gold or even the friends we make along the way—it's your product!