/ Page 3 - Articles by Adam Rosenthal
Adam Rosenthal
Adam Rosenthal is a Senior Specialist Analyst covering Vendor Marketing. He received his Masters from the University of Chicago and worked on several TV shows you might have heard of.
Intent-Based Marketing 101: Analyze This (Data, to Better Know Your Customers)
Published August 28, 2019
Welcome back! In the first part of our series, we learned all about the different types of data you need to collect to begin your foray into intent-based marketing.
Your One-Click Guide to Online Quiz Design: The Easiest Way to Catch New Leads
Published July 30, 2019
If I lived in the Harry Potter universe, I would be in Ravenclaw. If I were an Avenger, I'd be Captain America. I've got a purple aura, would most be at home in Sicily, and should make tiramisu for dessert tonight.
Your Marketing Channel Management Is Costing You Leads: Here's How to Fix It
Published July 23, 2019
Marketing channel management (MCM) is a lot like juggling. You have to keep multiple things in motion, it takes years of practice to get right, and the only time people are paying attention is when you've dropped it all.
Your CX (Customer Experience) Strategies Are Suffering Without These 5 Solutions
Published July 9, 2019
Welcome to the void. It's vast, and you're alone. You start to run, and you know you're running fast. But how fast? Your lungs are burning, and your legs are tired. You could be going two miles an hour, or you could be going 12.
6 Secrets to Mobile Content Creation That Will Grow Your Business
Published June 26, 2019
Phones. You can't eat them. You can't fold them (anymore). You can blend them, but besides that, what are they actually good for? B2B marketing, that's what.
5 Crucial Tips for Collecting Customer Feedback
Published June 5, 2019
I was cut off by a long-haul truck driver one time. Staring me right in the face was a large, ubiquitous "How's my driving" sign with the phone number underneath it.
How to Use Technology Adoption Rates to Market Emerging Tech
Published May 30, 2019
Marketing emerging software and tech is a lot like asking someone to prom. They can say "yes," they can say "no," or they can say "yes" but then never show, leaving you with a pink corsage, a black-on-black tux, and Chumbawamba's "Tubthumping" blasting mutedly from the limo you rented.
Build a Customer Base Across the Pond With International B2B Buyer Personas
Published May 17, 2019
James Bond is many things: predominantly lethal, decently chauvinistic, an aficionado of flame-throwing bagpipes, potentially Idris Elba. But what James Bond is most known for is being an international man of mystery.
Multichannel Branding: A Master Class in Voice
Published May 7, 2019
“A rose by any other name would smell as sweet," says Shakespeare, and while André 3000 and Big Boi might disagree, I want to talk about the flawed idea that voice matters less than the message.
B2B Influencer Marketing Strategy: Reputation by Association
Published April 18, 2019
Mindy Kaling doesn't care about QuickBooks. This is not an attack on Ms. Kaling or on QuickBooks, simply a statement of fact. Yet, she appeared last year at a QuickBooks conference as one of the selected speakers. Tina Fey appeared at a recent content marketing conference, which makes only marginally more sense.
Page 3 of 5