Page 2 - Gary Froniewski

How To Write a Landing Page: A Guide to High-Converting Pages for Small Businesses

Published July 13, 2023

Even with eye-popping imagery and all the promotion in the world, if you’re not building landing pages that address your customers’ specific wants and needs, you’re leaving results on the table.

What Are the Key Components of a Landing Page?

Published June 29, 2023

Visiting a brand’s site to take part in a promotion only to find a broken landing page is never a good experience. Whether there’s incorrect info, poor design, or you just can’t find what you need, it can lead to a lost opportunity for both you and the brand.

Branding Essentials for Successfully Marketing Your Small Business

Published June 14, 2023

Have you ever visited a website then clicked away due to a poor user experience? What about going to a site for information then seeing conflicting info on another site? Mishaps like these might seem like no big deal, but they erode trust in a brand over time.

Brand Storytelling: Crafting a Narrative for Your Small Business

Published June 9, 2023

Today, people don’t just want to buy from a brand—they want to connect with a brand. Especially for newer, smaller businesses, creating a meaningful connection with consumers not only presents a great opportunity, but it’s also necessary to success.

3 Video Marketing Tips From Successful Small Business Owners

Published May 29, 2023

If you're a small business owner or marketer newly engaging in video production but you're struggling to get the most engagement out of your content, you’re not alone. Matt Addison , co-founder of Rugged Black athletic wear, has also faced the “daunting task” of getting started with video marketing:

16 Common Advertising Techniques to Engage Your Audience

Published May 24, 2023

Reaching the right audience with the right message at the right time is hard enough for today’s businesses even without the constant stream of information consumers face daily.

Customer Data Management in Marketing: What You Need to Know

Published March 15, 2023

As a small business marketer, you know customer data is important. For those with less experience, however, a beginner's guide can show you the best way to collect and use that data, especially if your organization has few explicit guidelines in place to do so.

Sustainable Marketing as a Small Business: 3 Findings You Need to Know

Published March 2, 2023

The concept of sustainability is seemingly everywhere these days. Consequently, sustainable practices—and consumer expectations around them—have been guiding business decisions more and more. In fact, according to Capterra’s 2022 Consumer Sustainability Expectations Survey*, 55% of consumers mostly or always check if a product is sustainable.

Here's What You Can Expect When Hiring a Service Provider

Published March 1, 2023

If you’re a small business owner preparing to hire a service provider for the first time, you likely have a few specific needs and business goals in mind but aren’t sure how to achieve them. You’ll want to know what to expect from the search process and have a clear vision for how the relationship will go.

3 Questions to Ask Yourself Before Searching for a Service Provider

Published February 24, 2023

If you’re a small business leader embarking on the process of hiring a service provider (potentially for the first time), it’s crucial to be thoughtful as you prepare. The last thing you want when hiring a service is to realize halfway through the selection process that you should have spent more time sourcing options or better defining contract terms.

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