/ Page 4 - Articles by Gary Froniewski
Gary Froniewski is a Content Writer at Capterra, covering all things digital marketing, with a focus on emerging trends in experiential marketing. A recipient of multiple AMD Spotlight Awards for flagship product launch campaigns, he has a wealth of experience creating compelling copy to support Fortune 500 companies and small businesses alike. In his spare time he loves to enjoy food experiences, play tennis and disc golf, and explore nature in his home base of Austin, TX.
What Does a Digital Marketing Agency Do?
Published September 21, 2022
A little help can go a long way in promoting a business, and deciding whether that means hiring more employees or bringing in outside resources often brings about more questions than answers.
4 Key Considerations to Help You Choose a Digital Marketing Agency
Published September 13, 2022
Hiring an agency to help improve your digital marketing efforts may be the right decision, but how do you make sure you’re hiring the right one? Anyone with a computer can create a website and sell digital marketing services, so it’s crucial to understand who you’re hiring and what you’re getting for your money. To be fair, sometimes an entrepreneur with a laptop and some grit is the appropriate option for you, and that’s why we’re writing this guide.
What Are Virtual Assistants? Why You Should Care and What You Need to Know
Published May 25, 2022
According to Gartner’s 2021 Hype Cycle, virtual assistants are two to five years away from reaching a stable and consistent level of use in both the human capital management (HCM) and recruiting fields. This means if you aren’t using them yet, you should be planning your implementation now to stay ahead of the curve (full research available to Gartner clients).
How To Launch a Product in 7 Steps
Published May 4, 2022
You’ve come up with a million dollar idea for a successful product, your teams are hard at work bringing it to reality, and now you’re ready to launch and rake in the sales, right? Well, maybe.
Increase Learning Success by Using Data Analytics in Higher Education
Published March 3, 2022
Gartner’s 2021 Hype Cycle for Higher Education indicates that the use of data analytics in education is on the rise and expected to reach stable, widespread adoption in the next two to five years (full research available to Gartner clients).
How to Conduct a Social Media Audit
Published January 20, 2022
A comprehensive social media plan begins with a thorough social media audit to collect information about your business' online presence. An audit helps identify platforms where your presence could be improved, identify your target audience, and determine where you should focus your online marketing efforts.
What Is a Micro Influencer? (And How To Find One)
Published January 6, 2022
To define a micro influencer, we need to first understand who an influencer is. An influencer is someone with a significant number of followers on one or more social media platforms. Brands hire influencers to endorse their products; influencers create and post sponsored content promoting a brand’s products or services on their social handles.
How To Change Your Social Media URLs on Facebook, Twitter, and YouTube
Published January 5, 2022
Each of your social media accounts has a unique URL to distinguish your page and help others easily navigate to your profile. Do you know what your social media URLs are? And, if you do not like your current URLs, do you know how to change them?
How To Make a Snapchat Filter
Published January 4, 2022
Looking for a marketing technique that will allow you to reach your target audience quickly? Try creating a Snapchat filter to promote company events!
EMEA Meaning: What Does EMEA Stand for?
Published December 29, 2021
The acronym EMEA stands for Europe, the Middle East, and Africa. It is primarily used by North American companies to refer to the three geographical regions and over 110 countries that form this area. Global corporations use EMEA as a differentiator to group sales and marketing activities for that region, and set it apart from other regions such as the Americas and Asia.
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