/ Page 3 - Articles by Gary Froniewski
Gary Froniewski is a Content Writer at Capterra, covering all things digital marketing, with a focus on emerging trends in experiential marketing. A recipient of multiple AMD Spotlight Awards for flagship product launch campaigns, he has a wealth of experience creating compelling copy to support Fortune 500 companies and small businesses alike. In his spare time he loves to enjoy food experiences, play tennis and disc golf, and explore nature in his home base of Austin, TX.
What is PPC Management? A Beginner's Guide to Pay-Per-Click
Published February 15, 2023
Do you own or work to promote a small to midsize business that’s ready to explore PPC advertising for the first time? Even with new marketing tactics appearing seemingly every day, this tried-and-true format for getting your message to the right people at the right time remains a crucial piece of the overall sales and marketing puzzle.
Why CRM Software Integrations Help Your Business
Published February 13, 2023
We live in a world that depends on data, especially when it comes to running a successful business. As a small business owner, what if you have all the data you could ever want, but you’re not taking full advantage?
Analyzing Marketing Data: A 5-Step How-To
Published January 19, 2023
If you’re exploring deeper analysis of your marketing data for the first time, you’re faced with more questions than just how to parse the metrics: Answering these questions will help you tell a compelling story to organizational decision makers, improve your marketing efforts, and prepare for upcoming trends. This sounds like a tall order, but we’re here to teach you how.
What Is Marketing Analytics? Concepts to Build a Successful Marketing Engine
Published January 16, 2023
Marketing analytics is a broad term, and its use has implications big and small for every business out there. If you’re a novice marketer seeking to understand how to improve the quality of your analytics—whether it’s to drive better decision making or get executive buy-in for your programs—you’re not alone.
3 of The Latest Trends in Marketing Analytics to Look Out For
Published January 6, 2023
With the limited resources of a small business, taking on the right marketing initiatives and measuring the right success metrics is absolutely critical.
Email Marketing Analytics: 7 Metrics to Consider Measuring
Published January 6, 2023
Are you measuring the right metrics for your new email marketing program or pilot? Newer marketers and small-business leaders in any industry need to be confident about this as they strive to produce quality emails that resonate with customers. If you regularly track the most relevant analytics for your goals, you're able to focus your limited resources on the kinds of emails that actually make an impact.
How To Deliver a Project Presentation Like a Pro
Published December 19, 2022
Planning a project from beginning to end is already a huge endeavor, but what about presenting it to stakeholders or clients to get their support? You have to be informative and engaging all while delivering your presentation as concisely as possible—that, or you risk losing the attention of your audience (and potentially their buy-in).
Why CRM Implementation Can Be a Challenge for All Businesses
Published December 14, 2022
Running a business is a complex undertaking no matter the size of the organization. There’s an incredible amount of data to account for to operate successfully, and the difference between merely surviving (or not) and becoming a leader in your field comes down to how you take advantage of that data.
How To Choose the Right CRM Software for Your Small Business
Published December 12, 2022
Customer relationship management (CRM) software used to be a way to simply store customer data. Today, the technology has evolved into a tool that can help you gain real insight into your customers’ behavior and their experiences with your business. With all the tools on the market today, how to choose a CRM software can sound like a daunting task. It doesn’t have to be.
Online Marketing for Small Business: Strategy Tips From Successful SMBs
Published October 31, 2022
Even if you’re experienced, it’s difficult keeping up with the pace of change in the world of online marketing strategy. If you’re new? It can be downright daunting to select the right channels, tools, and tactics.
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