# Page 2 - Zach Capers | Capterra > Page 2 - Research Manager Experience I’m the manager of Capterra’s ResearchLab, a global team that develops proprietary data for our research reports, e-books, and other useful content that you’ll find throughout Capterra. Originally joining Capterra in 2018 as a senior analyst, my research focused primarily on IT security and emerging technology trends. My goal as a researcher is to provide the most accurate, considered, and helpful data possible so that our readers can make the best decisions for their business. Expertise Formerly an internal investigator for a Fortune 50 company and researcher for the Association of Certified Fraud Examiners (ACFE), my work has been featured in: Axios Quartz Forbes Entrepreneur Business Insider Journal of Accountancy Education I hold a Bachelor of Science degree in criminal justice from TWU, and a Specialist degree in bilingual education from Universidad Pontificia Comillas. Source: https://www.capterra.com/resources/author/zcapers/page-2 --- # /Page 2 - Articles by Zach Capers Zach Capers Follow on[](https://www.linkedin.com/in/zach-capers/)[](https://twitter.com/zach_capers) **Research Manager** **Experience** I’m the manager of Capterra’s ResearchLab, a global team that develops proprietary data for our research reports, e-books, and other useful content that you’ll find throughout Capterra. Originally joining Capterra in 2018 as a senior analyst, my research focused primarily on IT security and emerging technology trends. My goal as a researcher is to provide the most accurate, considered, and helpful data possible so that our readers can make the best decisions for their business. **Expertise** Formerly an internal investigator for a Fortune 50 company and researcher for the Association of Certified Fraud Examiners (ACFE), my work has been featured in: - Axios - Quartz - Forbes - Entrepreneur - Business Insider - Journal of Accountancy **Education** I hold a Bachelor of Science degree in criminal justice from TWU, and a Specialist degree in bilingual education from Universidad Pontificia Comillas. [More Healthcare Devices Means More Cyberattacks—How Weak Medical IoT Security Threatens Patient Care Published November 29, 2022 The medical internet of things (IoT) is helping to make healthcare more convenient, efficient, and patient-focused. But it’s also endangering the security of healthcare facilities, and even patients themselves.](https://www.capterra.com/resources/medical-internet-of-things-iot-security/)[85% of Online Shoppers Will Exchange Data for Discounts—Here's How To Build an Effective Coupon Marketing Strategy Published October 10, 2022 Online businesses need to find new strategies to collect first-party data following the fall of third-party cookies and the rise of savvy online consumers who demand value in exchange for their data. Fortunately for you, our 2022 Coupon Preferences Survey reveals that consumers are highly motivated to provide information to get discounts.](https://www.capterra.com/resources/coupon-marketing-strategy/)[Zero Trust Improves Cybersecurity According to 99% of Companies That Adopt It Published August 17, 2022 Zero trust is a security strategy—but it’s also a mindset. It doesn’t mean no trust, but it does mean no implicit trust. Clear? No? Okay, let’s dig into it.](https://www.capterra.com/resources/zero-trust/)[Your Online Checkout Process Should Take 4 Minutes or Less - Here’s How to Speed Things Up Published April 6, 2022 Today’s online consumers are overloaded with usernames and passwords, and many are weary of handing over their personal information to create yet another online account. But it’s not only about keeping up with passwords or handing over their data—our research finds that online consumers are in a hurry and a full two out of three expect to finish checkout in four minutes or less.](https://www.capterra.com/resources/online-checkout/)[Passwords Are the W0r$T!—It's Time To Adopt Passwordless Authentication Published March 9, 2022 Everyone knows that passwords are inherently vulnerable to cybersecurity threats. That’s why you’re constantly urged to use multi-factor authentication (MFA), which until recently meant adding a layer or more of protection to your passwords. But in recent years, the growing diversity and availability of alternative authentication methods have made it so that you, as a business leader, can begin implementing MFA without passwords.](https://www.capterra.com/resources/passwordless-authentication/)[Improve Your First-Party Data Strategy—Our Research Shows You How Published January 25, 2022 As a digital marketer, you must prepare for a decline in third-party cookies and the ever-increasing sophistication of digital consumers who demand value in exchange for their personal information. The clear answer to this dilemma is to ramp up the data you collect about your customers (i.e., first-party data) and do so in a way that is relevant to their needs.](https://www.capterra.com/resources/first-party-data-strategy/)[Law Firm Ransomware Attacks: What You Need to Know to Protect Your Practice Published June 22, 2021 NOTE: This article is intended to inform our readers about business-related concerns in the United States. It is in no way intended to provide legal advice or to endorse a specific course of action. For advice on your specific situation, consult your legal counsel.](https://www.capterra.com/resources/law-firm-ransomware/)[US Data Privacy Laws You Need to Know Published July 17, 2020 The United States doesn't yet have a comprehensive federal data privacy law. Outside of the children’s online privacy law (COPPA) and industry-specific regulations that include data privacy measures (e.g., HIPAA), data privacy issues at the federal level are generally handled by the Federal Trade Commission (FTC), whenever it decides to intervene.](https://www.capterra.com/resources/us-data-privacy-laws/) Page 2 of 2