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better software since 1999
better software since 1999
Guides & Research
Capterra Glossary
A 404 page is a webpage on a website that lets a user know that they have located the internet domain they have requested, but the webpage itself does not exist. It can also show up as a “Page not found” on a website. Most businesses use 404 pages to turn a bad user experience into a good one. Businesses accomplish this by using 404 pages to suggest other relevant webpages on their website, allow users to report broken links, and offer a link to their website homepage. This encourages users to stay on the companyʻs website instead of switching to a different one by a competitor.
Small to midsize corporations often use 404 pages on their company website to reduce their bounce rate (the percentage of visitors that navigate away from a website after viewing a single web page). 404 pages allow small businesses to redirect their website users to a relevant webpage on their website, decreasing the chance that they will move on to a competitor website.