Capterra Glossary
Business Analytics
Business analytics is a way to analyze past performance to evaluate and improve current strategies and processes. The discovered data is used to diagnose issues and create models and scenarios that predict and assist with future business endeavors.
What Small and Midsize Businesses Need to Know About Business Analytics
Businesses can improve performance with SaaS (software as a service), considered a highly accurate approach to business analytics. This type of software uses industry standards and is easily customized for business specialties. Some legacy systems (which are less readily available) can also provide adequate business analytics if enough workable data exists. Although implementation requires time and effort, improvements in marketing, sales, and even recruitment can justify the use of business analytics.
Related Terms
- Big Data
- Analytics and Business Intelligence (ABI)
- Digital Disruption
- Master Data Management (MDM)
- Advanced Technology
- Autonomous Vehicles
- Predictive Analytics
- Artificial Intelligence (AI)
- Data And Analytics
- Data Mining
- Clickstream Analysis
- Information Delivery
- Real-time Analytics
- Computer-brain Interface
- Business Intelligence (BI) Services