Capterra Glossary
Account Executive (AE)
An account executive refers to an individual who is the primary contact for a particular client. There are account executives in all industries, typically associated with sales departments. Account executives are often responsible for managing company accounts, meeting clients' needs, and ensuring client satisfaction. An account executive is also expected to find new business for a company.
What Small and Midsize Businesses Need to Know About Account Executive (AE)
Small businesses often do not have account executives who work with just one client. Depending on a business's size, an account executive may be the company's limited sales force. However, assigning an account executive can help to break up the workload. They can also ensure that a client is interacting with the same person regularly. This often increases customer satisfaction.