Capterra Glossary
Groupon
Groupon is an advertising platform that allows users to purchase redeemable vouchers for a wide range of products and services at a discounted price. Groupon vouchers can be purchased through the Groupon mobile app or on the Groupon website. Retailers, manufacturers, and other businesses use Groupon to entice consumers to purchase their products or visit their establishments.
What Small and Midsize Businesses Need to Know About Groupon
Small and midsize businesses can use Groupon to increase brand awareness. Groupon features a search category labeled “Nearby” that allows users to find businesses based on their location. Companies can leverage this feature to increase brand awareness among local customers and entice them to visit their location or buy discounted products.