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Capterra Glossary
Sales
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Sales
Account-Based Marketing (ABM)
Application-Specific Standard Product (ASSP)
Broadband Wireless Access (BWA)
Business Continuity Manager (BCM)
Business Development Representative (BDR)
Business Sustainability
Chief Revenue Officer (CRO)
Chief Sales Officer (CSO)
Continuous Operations
CPR (Computer-based Patient Record)
Data Lineage
Distributors
Facebook Marketplace
Go-to-Market (GTM) Strategy
Groupon
Health Savings Account (HSA)
Industrial Control System (ICS)
Insight Engines
Integrated Software
IoT Security
Key Account Management (KAM)
Manipulative Design
Market Distortion
Marketing-Qualified Lead (MQL)
Messaging Application Programming Interface (MAPI)
Net Price
PAL (Phase Alternate Line)
PAM (Pulse Amplitude Modulation)
Parallel Network File System (PNFS)
PMI (Plus, Minus, Interesting) Retrospective
Procurement
Proof of Concept (POC)
Return Merchandise Authorization (RMA)
Terms of Service (TOS)
Third Party
Triple Bottom Line (3BL)
Utility
Virtual Selling
VUCA (Volatility, Uncertainty, Complexity, and Ambiguity)
Wearable Computer
Wi-Fi Protected Access (WPA)
Wi-Fi Protected Access 2 (WPA2)
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