Capterra Glossary
Business Development Representative (BDR)
A business development representative (BDR) refers to a sales representative that focuses primarily on developing leads through tactics such as cold calling, networking, or interacting on social media. They also perform tasks such as market research. Unlike more traditional sales representative positions, the BDR does not aim to seal the deal with a potential lead. Instead, their goal is to move their leads along to a more experienced member of the sales team, such as an account executive, to convert and finalize the most promising leads.
What Small and Midsize Businesses Need to Know About Business Development Representative (BDR)
Performing tasks such as marketing research and developing leads can be one of the most time-consuming daily tasks in a SMB. As the business grows, it may become necessary to hire a BDR to perform these tasks so that owners, CEOs, or the most experienced sales representatives can focus on other aspects of the business.