Capterra Glossary
Electronic Customer Relationship Management (e-CRM)
Electronic customer relationship management (or e-CRM) refers to ways you can apply internet-based technologies such as email, message forums, chat rooms, and websites to achieve marketing and customer service/support goals. E-CRM uses data that’s been collected through these technologies, combined with customer interactions, to create an individualized, more satisfactory customer experience and to streamline marketing and customer service processes.
What Small and Midsize Businesses Need to Know About Electronic Customer Relationship Management (e-CRM)
E-CRM software is specially designed to integrate sales and marketing strategies with the most effective internet tools and technologies. For businesses, e-CRM tools can be particularly helpful because they use email, social media messaging, discounts, and coupon codes to create a more individualized customer experience.