Capterra Glossary
Customer Information File (CIF)
A CIF, or customer information file, is an electronic file or folder that contains a customer's data. This can include their age, address, and previous purchases. CIF information for financial industries also includes customer data such as account information, credit lines, and additional accounts that they may have open within the institution.
What Small and Midsize Businesses Need to Know About Customer Information File (CIF)
The data contained within the CIF is crucial to SMBs so that they can gain a better understanding of their customers' demographics, purchases, and needs. It is immensely helpful for SMBs that need to improve the effectiveness of their marketing and customer support. By analyzing CIF data, they can then cater to their customers or use it to target their marketing efforts to attract new customers.