Capterra Glossary
Customer Relationship Management (CRM)
Customer relationship management (CRM) is a system of strategically overseeing customer interactions, behaviors, and experiences, especially in online marketing. CRM aims to analyze customer resource use to improve future experiences and drive profit. It usually involves software that tracks activities such as opening emails, clicking links, visiting a website, and sales.
What Small and Midsize Businesses Need to Know About Customer Relationship Management (CRM)
CRM software is widely available for all sizes and types of businesses that want to retain client profiles and data for future use. These tools act as an information hub and are easily accessible to multiple team members. As a valuable, accurate, and time-saving way to manage customers and grow business, CRM can be worthwhile for even the smallest businesses.