Capterra Glossary
Short Message Service (SMS)
Short message service (SMS) is a two-way messaging service that allows users to send messages of up to 160 characters in length. SMS is a popular means of communication because it is inexpensive and available on various devices. SMS can be used along with other services such as mobile banking, email, or social networking to provide a more robust experience to customers.
What Small and Midsize Businesses Need to Know About Short Message Service (SMS)
SMBs can benefit from using SMS primarily for marketing services. When a company sends an SMS message, it is immediately delivered to the recipient's phone. This immediacy can be a powerful incentive for customers to quickly act on a marketing offer.
Related Terms
- Synchronous
- Software as a Service (SaaS)
- Intranet
- Security Orchestration, Automation and Response (SOAR)
- Identity and Access Management (IAM)
- Managed Service Provider (MSP)
- Haptics
- WAN (Wide-Area Network)
- Service-oriented Architecture (SOA)
- Augmented Reality (AR)
- Chief Information Officer (CIO)
- Security Information and Event Management (SIEM)
- Platform as a Service (PaaS)
- Service-Level Agreement (SLA)
- Scalability
- Data Center
- Authorization
- Multitenancy