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Capterra Glossary
URL shortening is a technique used to abbreviate lengthy URLs into shorter ones. When clicked, the shortened URL redirects end users back to the original site URL. URL shortening is a common practice among website owners because long URLs are often difficult to remember and time-consuming to type into a web browser’s address bar. Most URL shortening services allow users to customize their short URLs and track the web traffic they receive.
Social media sites such as Twitter limit the number of characters people can type into their posts, comments, and messages. SMBs that market their offerings on social media can use URL shortening to shorten their website’s URL so it fits the character limit. URL shortening offers SMBs the ease of using a shorter link that’s easier to share with customers. A shorter URL also increases the level of engagement than a longer complicated one.